Our Story

Why be quiet because people want us to be quiet?  Why wear something that’s not who you are? Chances are your current underwear is nothing more than merely a covering… 

We exist to change that! 

We believe your underwear should be more than just fabric, it should be an extension of your life. Your underwear should be live music, it should be art, it should be dawn patrol and late night adventures. Super Gay Underwear is YOU, they’re your screaming spirit, and they’re a reflection of your inner colors.

SGU was founded in 2017 with a determination to introduce an underwear company for everybody else. We are more than just an underwear store. We are a message. We are changing the conversation about what it means to be sexy.

It's not about conforming or hiding our identities. It's about celebrating our unique personalities. Beauty actually comes from discovering who you are and being proud about it

All people and all bodies can be sexy. Body empowerment, self love, self confidence, and inclusivity are our core values, and we hope we inspire you to be the truest versions of yourself.

That’s our story, time for you to create yours!